Category Archives: online marketing

3 Must Have Components to Every Successful Marketing Funnel

All business is a structure and as such, needs a strong foundation to build and grow from.

The definition of a structure is to construct or arrange according to a plan; give a pattern or organization to. We do this in all aspects of our business, and our life.

From the methods you use to serve your clients to the marketing and sales you produce to attract your ideal clients, it’s your job to create effective and sustainable structures for your business. It’s the difference between running your business by chance or by strategy.

The thing is, most of us don’t know how to do this. We know how to heal, how to teach, how to create. Not how to sell and create a system that pre-qualifies prospects!

One of the most important structures you make in your business is your marketing funnel. I know it may sound boring, but, marketing is a necessary evil for all businesses, regardless of who you are or what you do.

Let’s take a quick look at the structure of an effective marketing funnel.

There are three components to every successful marketing structure or marketing funnel:

  1. Initial Exposure.
  2. Capture and Flow.
  3. Purchase and Retain.

If you don’t have a specific, proven and repeatable way to fulfill each of these three components in your marketing funnel you will continue to work harder than you need to. You will struggle to make enough money to pay your bills. You will be on the constant search for new clients, and often the clients you do have will not be your ideal clients. Soon you will not be enjoying your business and become frustrated with yourself.

These mistakes are easily fixable if you know how to initially set up your marketing correctly. Your business will grow in a more organic and fluid way if you have these specific structures in place now. How do you know if your marketing structures doesn’t have a strong foundation?

  • If you are struggling to make the money you know you are worth
  • If you are attracting clients, but they aren’t the ‘right’ clients. They don’t pay on time. They don’t refer you. They haggle over price.
  • You are spending most of your time looking for clients and networking endlessly and to doing the actual work that you love.

Take some time now and discover first steps to strengthening your marketing. Gain access to our marketing training videos for free here now.

 

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5 Tips for launching a product, class or training

5 Tips for launching a product, class or training

I often hear from folks that want to make a million dollars and they’ve read online how easy it is to do this while sitting in their pajama’s all day drinking tea and eating bon bon’s. I don’t believe this is the way it works for 99% of us.

However, while there is work involved, creating information products and training’s is an excellent way to grow your business and/or create a work from home business model.

If you build it they will come does not apply to internet marketing.

Getting Started

launching padOne of the first things you need to think about is who will buy it and why. Who do you know? I recommend you start with growing your own database or ‘list’ before you even start creating your product. You need a following and a reputation first, product second.

Book publishers won’t even publish books from authors unless they can prove they have a following already.

Here are five more tips for creating and selling information products and training’s online.

  1. Take one step at a time, don’t get sucked into doing too much. You’ll quickly become overwhelmed and unproductive.
  2. Before you start creating get uber clear on the outcome you want to create for the buyer. WHY is this product needed? HOW will it make lives better? WHAT problem will it help your client solve?
  3. Recognize that you don’t have to learn how to do everything yourself. You should create your own content, on a topic you know well, the rest can be outsourced. I would like to see everyone learn to write their own copy – I believe it is a life skill and once you know how to do it and what works you can THEN outsource it and know what you are doing. All entrepreneurs need to master selling. Period. Copywriting is selling with the written word rather than the spoken word. Entrepreneurs cannot outsource their sales until they themselves have mastered it.
  4. Keep it simple and start small. I ran The Copywriting Institute for over ten years and it started with one product and less than a five page website. It grew into an international, online business with multiple product lines and a variety of price points. It did not start there and neither will you.
  5. Everything will take you ten times longer than you think – so planning can be difficult. Set deadlines for yourself based on outcomes, not time. And then you edit and edit and edit. This way worked for me because if I had to write for 3 hours a day I might get 5 words done and struggle to focus. I can always eat up time. BUT, if I commit to writing 5 pages or on one topic I could know that jamming through it to get to my daughters volleyball game was possible.

I speak with clients about information products frequently because I have been teaching and selling products online for close to 15 years. It’s a great way to grow your business and expand your service-based business by creating something tangible to sell. It also gives you credibility as an expert, allows you to serve existing clients in a different way, and can round-out your marketing funnel by offering lower-priced items to nurture leads.

If you have been considering expanding in this ways, let’s talk! Schedule a review with me here.