Category Archives: Strategy

Attract Clients on Purpose by Tapping into Your Oneness with Spirit

Are you struggling to attract clients? Do you have a pattern of connecting with the wrong people at the wrong time? Ones that immediately ask to negotiate price rather than evaluate the value you provide. They don’t follow through with their commitments. Perhaps you get a perfect client here or there, but you can’t repeat it.

These are common problems for many of us as we step into our growth and expansion serving others through our businesses.

While many of us turn to marketing and spend more and more money on social media, branding, advertising, what we often don’t do is look within. Because the growth and success of our business has everything to do with our relationship with our self and less to do with the actions we take.

Embarking on life as an entrepreneur is the greatest journey in personal development, because each of us has an immediate and direct reflection of our results – in our sales numbers.

Here are a few things to do to take advantage of our universal connection with source:

  1. Know, feel and embody your oneness with the divine. Practicing and embodying faith and developing a clear understanding of what Faith means to you, is one of several ways to do this.
  2. Stop hiding in plain sight and start showing your authentic self.
  3. Recognize the role self-love plays in knowing your value. From the prices you charge to the package offerings you put together, knowing you are a valuable extension of Source, and cultivating a strong spiritual self-esteem is imperative to your success not just in business, but in all areas of your life.

Learn how to Attract Your Clients on Purpose here now!

Kelly Robbins is the author of ‘Trust Your Next Step: Creating the Confidence to Cut Fresh Tracks’, publishes the podcast ‘Fresh Tracks with Kelly Robbins’, and ‘The Edge’ e-zine. Kelly believes that by living your divine purpose, approaching life as a fun adventure, and knowing how to lead the right clients do your door consistently we can all create Fresh Tracks in our lives, live on purpose, and manifest anything we desire.

 

What’s Hot in Marketing for 2018?

It’s imperative the marketing you do is current and effective. Some marketing methods, while comfortable for you, become outdated and less effective. It’s important you have marketing in place that is both authentic to you and brings in qualified leads.

What works changes quickly in marketing!

This is our 11th year researching and publishing the marketing trends for the upcoming year and you are not going to believe some of what we discovered.

Whether starting from scratch or seeking to integrate one new marketing process in the upcoming year, we’ve got just the information your small business needs to make a decision.

Let’s start by sharing how our top 4 made the list.

They had to meet or exceed these criteria….
1. Free or inexpensive.
2. Easy to implement on your own or with little help.
3. Effective – not about being busy but about doing the tasks that bring in results.

Here’s a sampling of what our research shows…

Micro Influencers
Micro-influencers are online influencers with a total audience size of between 1,000 and 100,000 followers. Are you surprised by the size of their audience? I was! Take a look at why this group is valuable:

  • Micro influencers are four times more likely to get a comment on a post than are macro-influencers (who usually have <10 million followers).
  • Micro-influencers are more likely to post about specific niche topics and they have the loyal followings that share their passion. Important fact: an amazing 90% of consumer’s trust peer recommendations and only 33% trust ads, according to Nielsen.
  • You will have easier access to them.

While the numbers aren’t huge for micro-influencers, the engagement is. Micro-influencers are more likely to personally engage with their audience than big celebrities – because there aren’t as many requests – and because they are more personable and accessible tend to have better engagement. For example, a celebrity may have 100,000 followers and have a 1% engagement (1,000 people). A micro-influencer, like myself, I have over 10,000 in my tribe with a 7.3% engagement, which is 730 people.

Why is this fact important for your small business? You may have several friends or folks in your community that are micro-influencers. Reach out to someone in this space and joint venture in some way. It’s not always to your benefit to shoot for the superstars all the time.

For example, I often feature micro-influencers on our podcast, www.FreshTrackswithKellyRobbins.com. While I do have an interest in everyone we have on the show, the micro-influencers tend to both promote the interview more frequently and have better engagement than some of the superstars we’ve featured.

Want to see the other three? Get the rest of our ground-breaking results for free here –

What’s HOT in Marketing for 2018

3 Must Have Components to Every Successful Marketing Funnel

All business is a structure and as such, needs a strong foundation to build and grow from.

The definition of a structure is to construct or arrange according to a plan; give a pattern or organization to. We do this in all aspects of our business, and our life.

From the methods you use to serve your clients to the marketing and sales you produce to attract your ideal clients, it’s your job to create effective and sustainable structures for your business. It’s the difference between running your business by chance or by strategy.

The thing is, most of us don’t know how to do this. We know how to heal, how to teach, how to create. Not how to sell and create a system that pre-qualifies prospects!

One of the most important structures you make in your business is your marketing funnel. I know it may sound boring, but, marketing is a necessary evil for all businesses, regardless of who you are or what you do.

Let’s take a quick look at the structure of an effective marketing funnel.

There are three components to every successful marketing structure or marketing funnel:

  1. Initial Exposure.
  2. Capture and Flow.
  3. Purchase and Retain.

If you don’t have a specific, proven and repeatable way to fulfill each of these three components in your marketing funnel you will continue to work harder than you need to. You will struggle to make enough money to pay your bills. You will be on the constant search for new clients, and often the clients you do have will not be your ideal clients. Soon you will not be enjoying your business and become frustrated with yourself.

These mistakes are easily fixable if you know how to initially set up your marketing correctly. Your business will grow in a more organic and fluid way if you have these specific structures in place now. How do you know if your marketing structures doesn’t have a strong foundation?

  • If you are struggling to make the money you know you are worth
  • If you are attracting clients, but they aren’t the ‘right’ clients. They don’t pay on time. They don’t refer you. They haggle over price.
  • You are spending most of your time looking for clients and networking endlessly and to doing the actual work that you love.

Take some time now and discover first steps to strengthening your marketing. Gain access to our marketing training videos for free here now.

 

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Do You Run Your Business by Chance or Strategy? How it Affects Your Results

A strategic leader is always recognizing ways to improve things. Things like processes and systems. Marketing. Budgets. Ways to serve clients. And more.

The tricky part of running a business is it’s easy to be working very hard, doing tasks you’ve designated that need to be done, but not being strategic in the direction you are leading your company. Daily busy-ness sneaks up on you and it’s easy to find yourself putting out constant fires and dealing with day-to-day events and not consistently driving your long-term vision and interests.

You may recognize this in yourself if your marketing is inconsistent or your income fluctuates regularly.

Are you a chance entrepreneur or a strategic entrepreneur?

From your marketing efforts to your work hours to the quality of the conversations you engage in, how strategically you approach your business directly effects your results.

In this week’s episode of Fresh Tracks I speak with author and speaker Dianna Booher about how Fresh Trackers can be strategic in their business and particularly be strategic in their communications. Beyond giving talks in your industry that are planned and scheduled, our daily communications play a vital role in our success.

When we communicate with prospects, even casually out in our community or when networking, we are making an imprint in how we manifest our goals and set the direction of our growth (Dianna Booher shares how here).

There’s business planning and goal setting to develop a strategic direction for your business. And then there’s acting strategically during life’s unplanned moments. Answering unexpected questions off the cuff AND staying strategic in your vision is a skill that we all can and should learn. Strategic communication is not a natural response for most of us, but it can be learned!

Taking time to set intentions before each event or interaction you engage in and learning to look at yourself and examine what areas of the way you run your business can use improvement are also ways we stay strategic as entrepreneurs.

Are you a chance entrepreneur struggling to create Fresh Tracks? Reach out for a complimentary consultation with Kelly now!

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