Category Archives: Strategy

3 Must Have Components to Every Successful Marketing Funnel

All business is a structure and as such, needs a strong foundation to build and grow from.

The definition of a structure is to construct or arrange according to a plan; give a pattern or organization to. We do this in all aspects of our business, and our life.

From the methods you use to serve your clients to the marketing and sales you produce to attract your ideal clients, it’s your job to create effective and sustainable structures for your business. It’s the difference between running your business by chance or by strategy.

The thing is, most of us don’t know how to do this. We know how to heal, how to teach, how to create. Not how to sell and create a system that pre-qualifies prospects!

One of the most important structures you make in your business is your marketing funnel. I know it may sound boring, but, marketing is a necessary evil for all businesses, regardless of who you are or what you do.

Let’s take a quick look at the structure of an effective marketing funnel.

There are three components to every successful marketing structure or marketing funnel:

  1. Initial Exposure.
  2. Capture and Flow.
  3. Purchase and Retain.

If you don’t have a specific, proven and repeatable way to fulfill each of these three components in your marketing funnel you will continue to work harder than you need to. You will struggle to make enough money to pay your bills. You will be on the constant search for new clients, and often the clients you do have will not be your ideal clients. Soon you will not be enjoying your business and become frustrated with yourself.

These mistakes are easily fixable if you know how to initially set up your marketing correctly. Your business will grow in a more organic and fluid way if you have these specific structures in place now. How do you know if your marketing structures doesn’t have a strong foundation?

  • If you are struggling to make the money you know you are worth
  • If you are attracting clients, but they aren’t the ‘right’ clients. They don’t pay on time. They don’t refer you. They haggle over price.
  • You are spending most of your time looking for clients and networking endlessly and to doing the actual work that you love.

Take some time now and discover first steps to strengthening your marketing. Gain access to our marketing training videos for free here now.

 

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Do You Run Your Business by Chance or Strategy? How it Affects Your Results

A strategic leader is always recognizing ways to improve things. Things like processes and systems. Marketing. Budgets. Ways to serve clients. And more.

The tricky part of running a business is it’s easy to be working very hard, doing tasks you’ve designated that need to be done, but not being strategic in the direction you are leading your company. Daily busy-ness sneaks up on you and it’s easy to find yourself putting out constant fires and dealing with day-to-day events and not consistently driving your long-term vision and interests.

You may recognize this in yourself if your marketing is inconsistent or your income fluctuates regularly.

Are you a chance entrepreneur or a strategic entrepreneur?

From your marketing efforts to your work hours to the quality of the conversations you engage in, how strategically you approach your business directly effects your results.

In this week’s episode of Fresh Tracks I speak with author and speaker Dianna Booher about how Fresh Trackers can be strategic in their business and particularly be strategic in their communications. Beyond giving talks in your industry that are planned and scheduled, our daily communications play a vital role in our success.

When we communicate with prospects, even casually out in our community or when networking, we are making an imprint in how we manifest our goals and set the direction of our growth (Dianna Booher shares how here).

There’s business planning and goal setting to develop a strategic direction for your business. And then there’s acting strategically during life’s unplanned moments. Answering unexpected questions off the cuff AND staying strategic in your vision is a skill that we all can and should learn. Strategic communication is not a natural response for most of us, but it can be learned!

Taking time to set intentions before each event or interaction you engage in and learning to look at yourself and examine what areas of the way you run your business can use improvement are also ways we stay strategic as entrepreneurs.

Are you a chance entrepreneur struggling to create Fresh Tracks? Reach out for a complimentary consultation with Kelly now!

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