There are at least 100 people that do what you do.
What's going to make them connect with you?
The difference between owning a profitable business and owning a business that constantly struggles is simple.
The business owners spend their time differently.
Struggling business owners spend most of their time searching for leads. They are constantly starting from square one; cold-calling, attending networking events that aren't fruitful, or tweaking their website because it's just not perfect yet.
Whereas successful business owners spend their time selling-to and connecting-with people who are already highly qualified. They find most of their conversations are how they can help solve their prospects problems, which are already identified.
If the answer is less than 10 it's time to make some changes fast.
The million dollar question remains, how can you bring in 10 or more qualified leads a week without spending your time and energy chasing them down?
Let's look at it this way:
You are in business, you help people solve a problem. The first place anyone goes when they are looking for help is the Internet. From solving health issues to purchasing new skis, the internet provides the most information the fastest.
Doesn’t it make sense that the easiest way to generate a constant stream of qualified leads for your business is online?
I'm Kelly Robbins, MA, Founder of Kelly Robbins Coaching and The Copywriting Institute. I spend less than $200 a month on marketing and advertising and bring in, on average, 150 new leads a month.
I constantly have a steady stream of new, qualified leads to talk with each month, which I do working from home while I raise my three daughters. I do this all online with minimal effort - and I can teach you to do the same.
Part of the reason I have such phenomenal results is consistent marketing. There's no getting away from that. There is, however, another important factor that plays a huge role in my success....and that is because I have SOUL in my marketing.
People tell me over and over again they were playing around online and stumbled across my site and just had to reach out and talk to me. Sometimes it's one word or phrase that catches their attention. Other times it's a feeling they just can't put words to.
Businesses that are successful with marketing know there is a proven, automated, systematized way to do this. They put their system in place, work with the qualified leads that come in every day, and make money from there.
Businesses that are doing marketing and still not attracting qualified leads are struggling because they can't see what they are doing wrong. What's often missing is "the soul" in their marketing.
What does marketing with SOUL mean?
It means you have YOU in your marketing. I am a firm believer that to make high profits in your business you need to build your business your way -- and let people know it! That means your marketing and your messages come from YOU and people feel and sense that when they read your website or watch your video.
You've sensed it yourself when researching websites.
Some resonate with you more than others - and it's because the company put some SOUL in it.
The truth is, business doesn't work that way.
People want to buy from people, not cold companies and not 'cookie cutter' businesses that say what everyone else says.
You have to have a website - that much is true.
You also need to create a marketing system that allows people looking for a solution to a problem (that you solve), to raise their hand and let you know they may be interested in what you have to say.
Your job is to create several risk-free touch points for prospects so they can continue to learn more about you and what you do.
This builds trust.
Who should attend the Building Your Online Business with SOUL workshop:
- You. If you are not getting qualified leads
- You. If every sales conversation leads to low-priced projects or bidding on price vs. value
- You. If you are ready and willing to commit 3 days to focus exclusively on making more money and getting things done
- You. If you feel like your existing marketing pieces are lacking SOUL
- You. If you have been working on your website, free report or e-zine for months and still not making progress
- You. If you have a website, free report, e-zine and/or autoresponder series and still struggle to attract high-paying clients
Building a lead-generating business doesn’t start with a website – which is the first thing most people do. It starts with a system and a flow you walk people through.
In our Building Your Business with SOUL workshop we will walk you through building your online marketing system from beginning to end. Step-by-step.
" During the very personalized two and ½ days together Kelly was instrumental in me developing brilliant content to promote myself at a 350 person ‘Build Your Speaking Biz Bootcamp” in Atlanta that will kick start this direction for my business. We developed a very powerful opt-in called “5 Critical Mistakes Stopping You from Having Captivating Presence”. And sparked my creativity in writing some killer content for my first e-book, “Unlock What’s Stopping You: Creating Captivating Presence,” which will be my gift to those 350 people in Atlanta and intended to attract them into working with me.
Kelly helped me develop more skill with the art of “seeding” my promotional materials, something I haven’t been previously good at. I am a great teacher and I deliver great information; the next piece I am working on for myself in my business is the art of being able to market and sell what I do more eloquently and effectively, that I haven’t been great at! With Kelly helping me, I have a greater understanding of how to do this.
I highly recommend employing Kelly to help you refine your message, communicate it effectively, use your authentic voice in your marketing and draw in the right people to work with you!
"Attending Kelly's Marketing with Soul workshop was undoubtedly one of the best decisions I've made to move my freelance copywriting and content marketing business forward. She offered the other attendees and me much needed and appreciated one-to-one attention in writing our marketing materials and really fine-tuned the exact message each of us wanted to convey. As a current coaching student with Kelly, I've seen my income and client retainers double in the past year, likely as a direct result of working with her. After this weekend, I'm expecting to get even better results!"
" The Marketing with SOUL workshop was just what I needed. It gave me dedicated time to focus on my own business, instead of my client's businesses. I had the space to not only think (or strategize), but actually do some of the writing that I never make time for. Kelly made it very comfortable and was able to give a lot of individual attention to each of us."
" I attended Kelly's "Make it Yours: Crafting Your Marketing with SOUL workshop" last week, and I was really impressed! I am at the very beginning of building my business, and marketing is not a skill that I have taken the time to learn. Kelly's not just about marketing a business, she's about making YOUR business unique and a true reflection of who YOU are, and what you stand for, so that your light shines through brightly.
When you put your heart and soul into your business, you will attract your perfect clients. The workshops are small and intimate and I received a lot of attention and laser focused guidance on the right path to take. My brain was tired at the end of the training, but I sure got fired up and excited to take on my action items. I am confident that I will be able to achieve my business growth goals this year after taking this workshop.
Building a business can be overwhelming, but you don't have to go about it alone."