5 Tips for launching a product, class or training
I often hear from folks that want to make a million dollars and they’ve read online how easy it is to do this while sitting in their pajama’s all day drinking tea and eating bon bon’s. I don’t believe this is the way it works for 99% of us.
However, while there is work involved, creating information products and training’s is an excellent way to grow your business and/or create a work from home business model.
If you build it they will come does not apply to internet marketing.
Getting Started
One of the first things you need to think about is who will buy it and why. Who do you know? I recommend you start with growing your own database or ‘list’ before you even start creating your product. You need a following and a reputation first, product second.
Book publishers won’t even publish books from authors unless they can prove they have a following already.
Here are five more tips for creating and selling information products and training’s online.
- Take one step at a time, don’t get sucked into doing too much. You’ll quickly become overwhelmed and unproductive.
- Before you start creating get uber clear on the outcome you want to create for the buyer. WHY is this product needed? HOW will it make lives better? WHAT problem will it help your client solve?
- Recognize that you don’t have to learn how to do everything yourself. You should create your own content, on a topic you know well, the rest can be outsourced. I would like to see everyone learn to write their own copy – I believe it is a life skill and once you know how to do it and what works you can THEN outsource it and know what you are doing. All entrepreneurs need to master selling. Period. Copywriting is selling with the written word rather than the spoken word. Entrepreneurs cannot outsource their sales until they themselves have mastered it.
- Keep it simple and start small. I ran The Copywriting Institute for over ten years and it started with one product and less than a five page website. It grew into an international, online business with multiple product lines and a variety of price points. It did not start there and neither will you.
- Everything will take you ten times longer than you think – so planning can be difficult. Set deadlines for yourself based on outcomes, not time. And then you edit and edit and edit. This way worked for me because if I had to write for 3 hours a day I might get 5 words done and struggle to focus. I can always eat up time. BUT, if I commit to writing 5 pages or on one topic I could know that jamming through it to get to my daughters volleyball game was possible.
I speak with clients about information products frequently because I have been teaching and selling products online for close to 15 years. It’s a great way to grow your business and expand your service-based business by creating something tangible to sell. It also gives you credibility as an expert, allows you to serve existing clients in a different way, and can round-out your marketing funnel by offering lower-priced items to nurture leads.
If you have been considering expanding in this ways, let’s talk! Schedule a review with me here.