Category Archives: marketing training

How to Take Advantage of the Booming Podcasting Industry While it’s Hot

Are you ready to jump on the Podcasting Bandwagon? As predicted last year, podcasting itself is taking off like hotcakes! Now is a terrific time to take advantage of its surge in popularity, and there are several ways to do this.

First, let’s take a look at why this industry is so hot. Podcast listening grew by a phenomenal 23% from 2015-2016, according to study by Edison Research. As a small business owner producing a podcast is a fairly inexpensive, easy to produce tool to reach prospects. Beware not everyone can or should have their own podcast! Take it from my own experience, publishing a quality podcast takes time and dedication.

I wasn’t able to find any hard and true numbers, however, in 2013, iTunes reported they had 250,000 podcasts. I started mine in 2015, so we know the number is higher by at least one now :). Understand all of these show producers are actively seeking professionals to interview with topics their listeners are interested in. Some of them need you!

I started the Fresh Tracks with Kelly Robbins podcast in early 2015, and it was a much bigger project than I had expected! It’s time consuming, is a different way of selling than the e-zine and content writing I’d been doing for the previous 15 years, and requires skill-sets such as interviewing others and brainstorming topics to cover. All of which is much more time-consuming than I anticipated!

Don’t despair if producing a podcast isn’t your cup of tea! There are other ways you can jump on the podcasting bandwagon besides starting your own.

The best way to take advantage of the  growing podcasting phenomenon is to be interviewed on a podcast as a featured guest.

Being interviewed is a terrific and inexpensive way to grow your business and position yourself as an expert! In the two years I’ve been producing the Fresh Tracks podcast I’ve interviewed some amazing guests. I’ve also interviewed some people that were incredibly BAD interviews. There is a definite right and wrong way to be a great guest and promote your business at the same time via a podcast or radio show.

If you would like to learn more about how to make money being interviewed on podcasts – Check out my newest training Grow your business being interviewed on podcasts here.

Another way to take advantage of the podcasting boom is to advertise on a show. If there is a show you like or you know your clients listen to approach the show’s host and make an offer.

The growing podcast sensation is just one of the many new trends you can and should take advantage of in your marketing this year. Check out the other four in our free 2017 Marketing Planning Guide here now.

 

Announcing the 10th Annual 2017 Marketing Planning Guide

Not many will argue that 2017 is different. It started off with an energetic tidal wave of change and emotion and I don’t see it slowing down in the next several months.

In case you haven’t heard, we have a new President in the United States, our increased use of mobile devices has dramatically changed the way we purchase, and the growing freelance and on-demand markets continue to change how we make decisions and buy almost everything.

Like it or not, all of this effects you and how you make money.

Equipped with this basic information it’s time you examine how you are presenting yourself differently this year. We are already a few weeks into the year and the energy is completely different than last year. Are you? Is what you are doing matching the new energy of 2017? Do you know what do you need to do? Where to start?

If not (or you are just curious about the top few trends this year) check out our annual 2017 Marketing Planning Guide.

Growing Your Business in 2017

From our use of emotion in marketing to who and how we network to the actual tools we use to connect with our tribe — this year’s 2017 Marketing Planning Guide is sure to take you in the direction to profits, planning and action!

Now is the time to download our free annual Marketing Planning Guide. After months of research I share with you the top five things you can do in your business to attract your ideal clients. And, as always, all of the tips are low-cost or free!

Download your free 2017 Marketing Planning Guide from Kelly Robbins Coaching here now.

Here’s to all of us living on purpose, creating our lives with intention, and trusting our next step now!

Kelly Robbins, MA
Creating the Confidence to Cut Fresh Tracks

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