Category Archives: marketing training

A New Way to Unlimited Leads that Can Not Fail

I have something amazing I would like to share with you. Something that will completely change the way you attract clients to your business forever.

It starts with an understanding of the structure you have created for your marketing. Everything in the Universe starts with a structure. From the great cosmos to the tiniest of cells, structure is what gives organization and pattern to everything.

The development of New York City started with a structure. They started with an outline of the streets and a grid, the buildings and businesses and housing came after the structure was put in place to sustain life.

First came the structure, then came life.

Your business, particularly your marketing systems, work the same way. Your ultimate, long-terms success starts with the structure you put in place right now. In marketing this is your marketing funnel. Many of us skip this step and just start networking and advertising and deal with prospects one at a time as we meet them.

I caution you this is a terminal mistake!

And while this way of obtaining clients may work for a little while, it ultimately isn’t sustainable because there is no underlying structure to sustain the growth. There is no foundation.

The good news is I have spent the last year focusing on how to help you create your own marketing funnel in an easy to manage way that leads to consistent profits. A marketing system that follows Universal Law, is spiritually sound, and that is proven to work for all types of businesses.

To start with, click here to download for free our brand new report: A Three-step Guide to Crafting your Marketing Funnel. This is a 16 page, in-depth training, complete with a do-it-yourself questionnaire that guides you through the marketing funnel process on your own.

In the report we’ve also included some training on the top three mistakes marketers make and how to avoid them. These mistakes are completely preventable if you know what to look for!

I get it that marketing funnels aren’t glamorous and fun. It’s common for folks to put off creating theirs because they don’t understand them or don’t have time to invest in building them.

I caution you not to do this — if your marketing doesn’t have a solid foundation and structure in place you will continue to struggle and your business will not grow! It can’t grow.

I implore you to take the time now to download and read this free report. I’ve made this guide easy to understand, simplified the marketing process, and walk you through step-by-step how to quickly create a marketing funnel on your own.

There is a self-guide to discover your weak points and tips for taking action to fix them quickly and seamlessly.

And now, let’s go cut some Fresh Tracks!

Kelly Robbins, MA

Creating the Confidence to Cut Fresh Tracks

3 Must Have Components to Every Successful Marketing Funnel

All business is a structure and as such, needs a strong foundation to build and grow from.

The definition of a structure is to construct or arrange according to a plan; give a pattern or organization to. We do this in all aspects of our business, and our life.

From the methods you use to serve your clients to the marketing and sales you produce to attract your ideal clients, it’s your job to create effective and sustainable structures for your business. It’s the difference between running your business by chance or by strategy.

The thing is, most of us don’t know how to do this. We know how to heal, how to teach, how to create. Not how to sell and create a system that pre-qualifies prospects!

One of the most important structures you make in your business is your marketing funnel. I know it may sound boring, but, marketing is a necessary evil for all businesses, regardless of who you are or what you do.

Let’s take a quick look at the structure of an effective marketing funnel.

There are three components to every successful marketing structure or marketing funnel:

  1. Initial Exposure.
  2. Capture and Flow.
  3. Purchase and Retain.

If you don’t have a specific, proven and repeatable way to fulfill each of these three components in your marketing funnel you will continue to work harder than you need to. You will struggle to make enough money to pay your bills. You will be on the constant search for new clients, and often the clients you do have will not be your ideal clients. Soon you will not be enjoying your business and become frustrated with yourself.

These mistakes are easily fixable if you know how to initially set up your marketing correctly. Your business will grow in a more organic and fluid way if you have these specific structures in place now. How do you know if your marketing structures doesn’t have a strong foundation?

  • If you are struggling to make the money you know you are worth
  • If you are attracting clients, but they aren’t the ‘right’ clients. They don’t pay on time. They don’t refer you. They haggle over price.
  • You are spending most of your time looking for clients and networking endlessly and to doing the actual work that you love.

Take some time now and discover first steps to strengthening your marketing. Gain access to our marketing training videos for free here now.

 

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How to Take Advantage of the Booming Podcasting Industry While it’s Hot

Are you ready to jump on the Podcasting Bandwagon? As predicted last year, podcasting itself is taking off like hotcakes! Now is a terrific time to take advantage of its surge in popularity, and there are several ways to do this.

First, let’s take a look at why this industry is so hot. Podcast listening grew by a phenomenal 23% from 2015-2016, according to study by Edison Research. As a small business owner producing a podcast is a fairly inexpensive, easy to produce tool to reach prospects. Beware not everyone can or should have their own podcast! Take it from my own experience, publishing a quality podcast takes time and dedication.

I wasn’t able to find any hard and true numbers, however, in 2013, iTunes reported they had 250,000 podcasts. I started mine in 2015, so we know the number is higher by at least one now :). Understand all of these show producers are actively seeking professionals to interview with topics their listeners are interested in. Some of them need you!

I started the Fresh Tracks with Kelly Robbins podcast in early 2015, and it was a much bigger project than I had expected! It’s time consuming, is a different way of selling than the e-zine and content writing I’d been doing for the previous 15 years, and requires skill-sets such as interviewing others and brainstorming topics to cover. All of which is much more time-consuming than I anticipated!

Don’t despair if producing a podcast isn’t your cup of tea! There are other ways you can jump on the podcasting bandwagon besides starting your own.

The best way to take advantage of the  growing podcasting phenomenon is to be interviewed on a podcast as a featured guest.

Being interviewed is a terrific and inexpensive way to grow your business and position yourself as an expert! In the two years I’ve been producing the Fresh Tracks podcast I’ve interviewed some amazing guests. I’ve also interviewed some people that were incredibly BAD interviews. There is a definite right and wrong way to be a great guest and promote your business at the same time via a podcast or radio show.

If you would like to learn more about how to make money being interviewed on podcasts – Check out my newest training Grow your business being interviewed on podcasts here.

Another way to take advantage of the podcasting boom is to advertise on a show. If there is a show you like or you know your clients listen to approach the show’s host and make an offer.

The growing podcast sensation is just one of the many new trends you can and should take advantage of in your marketing this year. Check out the other four in our free 2017 Marketing Planning Guide here now.

 

Announcing the 10th Annual 2017 Marketing Planning Guide

Not many will argue that 2017 is different. It started off with an energetic tidal wave of change and emotion and I don’t see it slowing down in the next several months.

In case you haven’t heard, we have a new President in the United States, our increased use of mobile devices has dramatically changed the way we purchase, and the growing freelance and on-demand markets continue to change how we make decisions and buy almost everything.

Like it or not, all of this effects you and how you make money.

Equipped with this basic information it’s time you examine how you are presenting yourself differently this year. We are already a few weeks into the year and the energy is completely different than last year. Are you? Is what you are doing matching the new energy of 2017? Do you know what do you need to do? Where to start?

If not (or you are just curious about the top few trends this year) check out our annual 2017 Marketing Planning Guide.

Growing Your Business in 2017

From our use of emotion in marketing to who and how we network to the actual tools we use to connect with our tribe — this year’s 2017 Marketing Planning Guide is sure to take you in the direction to profits, planning and action!

Now is the time to download our free annual Marketing Planning Guide. After months of research I share with you the top five things you can do in your business to attract your ideal clients. And, as always, all of the tips are low-cost or free!

Download your free 2017 Marketing Planning Guide from Kelly Robbins Coaching here now.

Here’s to all of us living on purpose, creating our lives with intention, and trusting our next step now!

Kelly Robbins, MA
Creating the Confidence to Cut Fresh Tracks

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