How to Think Like a Boss: The Two Principles You Must Master

Olympian Ester Ledecka knows firsthand the rewards of cutting Fresh Tracks, creating an astounding upset in winter sports history by doing her own thing her own way.

Winter sports enthusiasts know – skiers aren’t good at snowboarding. And snowboarders can’t ski if their life depended on it. The two sports are completely different. Both the mechanics of the sports and the culture of each are night and day. In fact, the ski industry is known for snubbing snowboarders and consider snowboarding more of a “performance” than a true sport.

Along comes Czech Ester Ledecka – who didn’t give a hoot about athletic norms as she became not only the first woman to compete in two sports in any winter Olympics, but she also won two gold medals; one in women’s super-G Alpine skiing and the parallel giant slalom in snowboarding.

This was a complete upset in the Alpine ski world. Why? Let’s take a look….

When Ester raced the super-G she was the 26th skier to come down the mountain – that’s how far behind she was in the ranking. The race had already been called – photos of the medalists had already been taken!

Ledecka skied the super-G for fun, just to see how well she could do because she could. She won by .01 seconds and was so caught off-guard by her gold medal that she hid during the interviews. She wore her googles to her press conference afterward because, in her words, “I was not prepared to be at this ceremony, and I don’t have any makeup.”

Let’s take a look at two things Ester did to bring herself to this record breaking place in the Olympic winter sports community…

 Mastering the Law of Thinking

Ester first skied at age two and tried snowboarding at age five (because her brother was doing it). As she grew she trained in both sports and actually had separate coaching staffs and schedules in order to develop both skillsets. Ester refused to listen to advice to specialize in one sport – which she had been told to do since she was eight.

Ester made up her own mind about what she wanted to do, did the work to make it happen, and focused on doing her best. She did not set her limits on what others told her was possible. In an interview after her win, Ester shares “I have been dreaming of this moment since I was a little child… A lot of people were telling me that it is not possible to do both sports and to be on a high level in both sports and today I proved that it is possible.”

Ester would later say that skiing the super-G as a boarder rather than a skier may have given her an advantage because of her mindset. “I was standing there as a snowboarder a little bit in my heart, and all the girls are just (Alpine) specialists and there was a lot of pressure on them,” Ledecka said, recalling her thoughts when was at the start gate. “I was just, `C’mon, just do the best run you can, skier.’”

When asked what she would do if she were pressured to choose one sport she replied she would choose a different coach instead.

 Mastering the Law of Success

Ledecka is a snowboarder by trade and has only competed in skiing for two years.

She had never placed higher than 29th and came into the Olympics ranked 43rd in the world cup standings. Ester was happy to be the first person to ever compete in both sports at the Winter Olympics as that was her goal. She started the winning race in the 26th spot, beating the first-place winner by .01 seconds.

“I was probably the only snowboarder on site,” she said. “All the other girls didn’t risk a lot. There must be a lot of pressure on them. I was just trying to do my best run.”

Ester is dedicated, disciplined and focused – which is why the Law of Success is the Universal Principle that led to her ultimate gold medal. The main worry her coaches have is that she never wants to get off the slope, which in Alpine skiing can be dangerous.

“She is absolutely focused,” says her skiing coach Thomas Bank.

Her coaches say that because Ester both skied and boarded she was able to see the mountain differently when Alpine skiing. She was able to act more like an artist and create her own path rather than focusing on technique and best practices others have mastered.

The question to ask yourself is…

  1. Where are you “staying in the lines”.
  2. Where are you doing what’s expected of you rather than what you desire?
  3. Do you have the support system in place to support your decision?
  4. Are you expecting to succeed?



In herself. Didn’t listen to or follow advice from experts to specialize in one sport.

Universal Laws in Play

Law of Success – Every one of us is designed to succeed because the Universe is conspiring in your favor. Always.

Law of Thinking – Your dominant thoughts are what you manifest


1st woman to compete in two Winter Olympic Sports. Two gold medals.


What Happens When You Avoid Your Higher Calling?

Working with The Laws of Sacrifice and Non Resistance

Do you have a higher calling but keep avoiding it? I bet you can share many reasons why you haven’t stepped into your higher calling yet. For example…..

It’s illogical. It’s way above your skill level. It’s risky. You are comfortable right where you are at. It’s too big. You aren’t ready.

Let’s take a look at how Fresh Tracker Lisa stepped past her Edge and into her higher calling of running for House of Representatives.

Situation Overview
Lisa’s Fresh Tracks journey involved letting go of long-time, comfortable relationships, not resisting going where she was being led, and taking time to listen to honor her inner voice.

Lisa’s business had come to a slow yet definite stop. An empty nester, her three kids had launched and for the first time in her life she had time to focus exclusively on herself. Her daughter was newly married and her twin boys had graduated college and were on their own. Although her business was slow and her life was busy, at this major turning point in her life she felt change was afoot and took some time to focus on herself and how to get her 20 year public relations business back on track.

Consequences of Ignoring the Longing
In spite of the outer turmoil she was experiencing, Lisa began to focus her attention on something she always knew in her heart she would do – run for office. Yet the thought of doing it all just made her head spin and she sat on her desire by keeping busy and focusing on everyone else. Because she wasn’t growing, she began to shrink. The shrinking was reflected in her business results and her stress level.

Lisa had always longed to run for political office. An active member of both the community she lives in and the public relations community she works in, Lisa didn’t see how she could make the time or space to run for a political office. She needed to get her business back into profitability and make a living before stepping into such lofty ideals!

Lisa shares that the transition was hard. She resisted letting go of large parts of her life that she loved so much. Her turmoil in how to move forward running for office while getting her weakened business in the black resulted in her keeping one foot in her old world and sticking one toe in the new.

Working with the Law
In order to make time for a campaign Lisa realized she needed to let some things go. The first were her close ties to the public relations community. Scaling back on networking events and leadership seemed counter intuitive since she was striving to gain more clients not less. She had many long-time, supportive friends there that had been a point of joy for decades. Her first reaction was to work more because her business was slow, which is the opposite of scaling back on networking.

The Law of Sacrifice states that to have something of greater value in your life you must be willing to give up something of lesser value. In this instance it was community.

The other Law in play here is the Law of Non-Resistance, which states that whatever you resist, persists. Lisa was resisting pursuing her higher calling because of what she perceived to be more pressing needs.

Lisa tells me that once she really let go things immediately started falling into place. First of all, in spite of cutting back on her PR community, her business picked back up – and she hired several contractors to do much of the work, giving her time to focus on campaigning.

While Lisa does spend much less time attending many of the networking and social events she attended for decades, yet she doesn’t feel like she’s completely lost the friends or the connections she was so fearful of losing. She shares that she has, in fact, gained new friends with similar passions as she runs for office. Letting go of her old community freed up the space to create a new community that is in alignment with her higher calling of being elected to the House of Representatives.


Belief – Scarcity of time. Resisting following intuition because of “logic”.

Practices leading to change – Let go of old relationships. Changed focus on use of time.

Universal Law in play – Law of Sacrifice. Law of Non Resistance

Fresh Tracker Lori Evaluates her Belief in the Source of her Financial Security

Lori is a realtor and has worked part-time in the field for a few years. Her main source of income is a passive income stream she set up several years ago, and she relies on this weekly check to cover all her expenses and pay her bills. Any other income, including her real estate income, she considered extra.

The real estate clients she worked with came to her without much effort. She enjoyed working with each of them and really considered it play rather than “work”. She also only gave a small part of herself to this endeavor, not taking much risk and not playing full-out at the same time.

Lori’s confidence in her passive income stream was beginning to waiver, and she considered getting a job to replace the consistent income she relied on each week.

Within a month Lori was offered a job. She was asked to ‘name her salary’, they wanted her badly. She meditated on it and wasn’t sure she actually wanted the job, so she offered a high number she didn’t think they would accept. Which they did.

Taking time to consider her options and working full-time, even with opportunity for growth and expansion, didn’t feel right. It wasn’t appealing to her. Trusting herself she told them no. She offered an alternative to work four hours a day, part-time as a contractor, thinking that would solve her problem. They accepted that offer and she still told them she wanted to think about it some more.

Lori shares that there was something not feeling right about working in this way. While she really wanted the steady and secure income, she was hesitating. She meditated deeply on it and asked her intuition what to do. She decided again, not to take the position and offered them two other qualified people to consider.

Lori realized she had a belief that to be financially secure she needed job or committed paycheck. She was putting her faith in controlling HOW the money came to her rather than focusing on the Universal Principle of the Law of Supply and knowing that the money would come to her.

Lori set an intention that she would build her real estate business so she could live exclusively on that income.

That very week Lori received two new real estate clients!

Lori asked and trusted her intuition not to accept the job, trusting in her next step. Lori didn’t know exactly how she would meet her goals of consistent income and replacing her passive income stream. She did listen to herself and take what seemed to be an illogical step at the time, yet trusted what she knew to be true for her.


Belief – Need a check from a company or outside source for steady income/financial security.
Practices leading to change – Strengthened intuition through meditation practice. Examined belief in where money comes from. Her belief in supply.
Universal Law in play – Law of Supply
Intention – Increase income from existing passive income stream (weekly check) and real estate career.

Attract Clients on Purpose by Tapping into Your Oneness with Spirit

Are you struggling to attract clients? Do you have a pattern of connecting with the wrong people at the wrong time? Ones that immediately ask to negotiate price rather than evaluate the value you provide. They don’t follow through with their commitments. Perhaps you get a perfect client here or there, but you can’t repeat it.

These are common problems for many of us as we step into our growth and expansion serving others through our businesses.

While many of us turn to marketing and spend more and more money on social media, branding, advertising, what we often don’t do is look within. Because the growth and success of our business has everything to do with our relationship with our self and less to do with the actions we take.

Embarking on life as an entrepreneur is the greatest journey in personal development, because each of us has an immediate and direct reflection of our results – in our sales numbers.

Here are a few things to do to take advantage of our universal connection with source:

  1. Know, feel and embody your oneness with the divine. Practicing and embodying faith and developing a clear understanding of what Faith means to you, is one of several ways to do this.
  2. Stop hiding in plain sight and start showing your authentic self.
  3. Recognize the role self-love plays in knowing your value. From the prices you charge to the package offerings you put together, knowing you are a valuable extension of Source, and cultivating a strong spiritual self-esteem is imperative to your success not just in business, but in all areas of your life.

Learn how to Attract Your Clients on Purpose here now!

Kelly Robbins is the author of ‘Trust Your Next Step: Creating the Confidence to Cut Fresh Tracks’, publishes the podcast ‘Fresh Tracks with Kelly Robbins’, and ‘The Edge’ e-zine. Kelly believes that by living your divine purpose, approaching life as a fun adventure, and knowing how to lead the right clients do your door consistently we can all create Fresh Tracks in our lives, live on purpose, and manifest anything we desire.


What’s Hot in Marketing for 2018?

It’s imperative the marketing you do is current and effective. Some marketing methods, while comfortable for you, become outdated and less effective. It’s important you have marketing in place that is both authentic to you and brings in qualified leads.

What works changes quickly in marketing!

This is our 11th year researching and publishing the marketing trends for the upcoming year and you are not going to believe some of what we discovered.

Whether starting from scratch or seeking to integrate one new marketing process in the upcoming year, we’ve got just the information your small business needs to make a decision.

Let’s start by sharing how our top 4 made the list.

They had to meet or exceed these criteria….
1. Free or inexpensive.
2. Easy to implement on your own or with little help.
3. Effective – not about being busy but about doing the tasks that bring in results.

Here’s a sampling of what our research shows…

Micro Influencers
Micro-influencers are online influencers with a total audience size of between 1,000 and 100,000 followers. Are you surprised by the size of their audience? I was! Take a look at why this group is valuable:

  • Micro influencers are four times more likely to get a comment on a post than are macro-influencers (who usually have <10 million followers).
  • Micro-influencers are more likely to post about specific niche topics and they have the loyal followings that share their passion. Important fact: an amazing 90% of consumer’s trust peer recommendations and only 33% trust ads, according to Nielsen.
  • You will have easier access to them.

While the numbers aren’t huge for micro-influencers, the engagement is. Micro-influencers are more likely to personally engage with their audience than big celebrities – because there aren’t as many requests – and because they are more personable and accessible tend to have better engagement. For example, a celebrity may have 100,000 followers and have a 1% engagement (1,000 people). A micro-influencer, like myself, I have over 10,000 in my tribe with a 7.3% engagement, which is 730 people.

Why is this fact important for your small business? You may have several friends or folks in your community that are micro-influencers. Reach out to someone in this space and joint venture in some way. It’s not always to your benefit to shoot for the superstars all the time.

For example, I often feature micro-influencers on our podcast, While I do have an interest in everyone we have on the show, the micro-influencers tend to both promote the interview more frequently and have better engagement than some of the superstars we’ve featured.

Want to see the other three? Get the rest of our ground-breaking results for free here –

What’s HOT in Marketing for 2018

Is Your Mindset Conducive to a Life of Passion and Money?

Passion is one of those intangible things that we all know when we feel it, yet isn’t always easy to describe. It’s not easy to teach someone how to be or become passionate. Becoming passionate is an individual journey and it comes more naturally to some than others.

It feels great to be around passionate people. We are drawn to them, they are magnetic! The energy is simply contagious and who doesn’t want to feel excitement and enthusiasm like someone who is passionate about who they are and what they do?

And that is why bringing passion to everything you do, especially your work and your marketing, energizes and motivates others. People are starving for that energy and will want to work with you, even if they can’t describe why. Passion is defined as a strong feeling of enthusiasm or excitement for something or about doing something.

And yet so many of us struggle to obtain and keep our passion.

Passion is something we develop, not necessarily something we are born with. We have to find it for ourselves and the truth is, we don’t usually start off as experts at whatever it is. We get better because we keep at it. We make it fun.

Want to live a life of passion?

Stop waiting around for it to fall in your lap! Passion is cultivated and nurtured. Our guest on this week’s Fresh Tracks podcast, Carey Smolensky, helps folks find and achieve a life of passion. He shares his lifelong journey – which began as early as High School – and how it has manifested into the several businesses he owns today.

Passion begins with a mindset.

Your outlook on life can be one of boredom and not seeing opportunities around you, or fun and adventure around every corner. Do you spend your days doing things you love? Surrounded by people you love? If not, you need to make changes immediately.

Here are a few tips for gaining more passion in your life:

  • Don’t assume that your passion should be your job.
  • Don’t procrastinate on something you are passionate about because it doesn’t pay financially.
  • Make decisions based on what will allow you to live your life more passionately.
  • Be excited about your life and each day.
  • Surround yourself with passionate people. Let go of those nay-sayers that drag you down!

As a business owner and marketer, it’s especially important you bring your passion to what you do because the feeling of it, the energy of it, shines through to your clients and prospects. It can’t not. And it is often times the key ingredient to success (in addition to a rocking marketing funnel!). Your passion and energy are contagious.

A New Way to Unlimited Leads that Can Not Fail

I have something amazing I would like to share with you. Something that will completely change the way you attract clients to your business forever.

It starts with an understanding of the structure you have created for your marketing. Everything in the Universe starts with a structure. From the great cosmos to the tiniest of cells, structure is what gives organization and pattern to everything.

The development of New York City started with a structure. They started with an outline of the streets and a grid, the buildings and businesses and housing came after the structure was put in place to sustain life.

First came the structure, then came life.

Your business, particularly your marketing systems, work the same way. Your ultimate, long-terms success starts with the structure you put in place right now. In marketing this is your marketing funnel. Many of us skip this step and just start networking and advertising and deal with prospects one at a time as we meet them.

I caution you this is a terminal mistake!

And while this way of obtaining clients may work for a little while, it ultimately isn’t sustainable because there is no underlying structure to sustain the growth. There is no foundation.

The good news is I have spent the last year focusing on how to help you create your own marketing funnel in an easy to manage way that leads to consistent profits. A marketing system that follows Universal Law, is spiritually sound, and that is proven to work for all types of businesses.

To start with, click here to download for free our brand new report: A Three-step Guide to Crafting your Marketing Funnel. This is a 16 page, in-depth training, complete with a do-it-yourself questionnaire that guides you through the marketing funnel process on your own.

In the report we’ve also included some training on the top three mistakes marketers make and how to avoid them. These mistakes are completely preventable if you know what to look for!

I get it that marketing funnels aren’t glamorous and fun. It’s common for folks to put off creating theirs because they don’t understand them or don’t have time to invest in building them.

I caution you not to do this — if your marketing doesn’t have a solid foundation and structure in place you will continue to struggle and your business will not grow! It can’t grow.

I implore you to take the time now to download and read this free report. I’ve made this guide easy to understand, simplified the marketing process, and walk you through step-by-step how to quickly create a marketing funnel on your own.

There is a self-guide to discover your weak points and tips for taking action to fix them quickly and seamlessly.

And now, let’s go cut some Fresh Tracks!

Kelly Robbins, MA

Creating the Confidence to Cut Fresh Tracks

3 Must Have Components to Every Successful Marketing Funnel

All business is a structure and as such, needs a strong foundation to build and grow from.

The definition of a structure is to construct or arrange according to a plan; give a pattern or organization to. We do this in all aspects of our business, and our life.

From the methods you use to serve your clients to the marketing and sales you produce to attract your ideal clients, it’s your job to create effective and sustainable structures for your business. It’s the difference between running your business by chance or by strategy.

The thing is, most of us don’t know how to do this. We know how to heal, how to teach, how to create. Not how to sell and create a system that pre-qualifies prospects!

One of the most important structures you make in your business is your marketing funnel. I know it may sound boring, but, marketing is a necessary evil for all businesses, regardless of who you are or what you do.

Let’s take a quick look at the structure of an effective marketing funnel.

There are three components to every successful marketing structure or marketing funnel:

  1. Initial Exposure.
  2. Capture and Flow.
  3. Purchase and Retain.

If you don’t have a specific, proven and repeatable way to fulfill each of these three components in your marketing funnel you will continue to work harder than you need to. You will struggle to make enough money to pay your bills. You will be on the constant search for new clients, and often the clients you do have will not be your ideal clients. Soon you will not be enjoying your business and become frustrated with yourself.

These mistakes are easily fixable if you know how to initially set up your marketing correctly. Your business will grow in a more organic and fluid way if you have these specific structures in place now. How do you know if your marketing structures doesn’t have a strong foundation?

  • If you are struggling to make the money you know you are worth
  • If you are attracting clients, but they aren’t the ‘right’ clients. They don’t pay on time. They don’t refer you. They haggle over price.
  • You are spending most of your time looking for clients and networking endlessly and to doing the actual work that you love.

Take some time now and discover first steps to strengthening your marketing. Gain access to our marketing training videos for free here now.




How You Handle Yourself While Waiting Says a Lot About Your Ability to Stay Present

Waiting tends to suck. No one wants to do it and yet, we all end up waiting at one time or another.

There’s two types of waiting; anticipated and unanticipated.

Anticipated waiting, such as waiting for the results of a test or waiting for your book to be released from the publisher (ehm – especially if it’s WAAY longer than you expected it to be), we can plan for. While we may be impatient for the results, we also know it’s coming and can plan for it. We may plan to keep ourselves busy and keep our mind off the waiting. Or we may focus on staying positive or preparing ourselves for a poor outcome.

The second type of waiting is when you are waiting unexpectedly, such as waiting in line at the DMV or the grocery store. Waiting in traffic or for a delayed flight. Unanticipated waiting catches us off guard and often leaves us feeling out of control, frustrated or angry. Our plans are thwarted and can throw off other deadlines.

As business owners we are accustomed to being in control of many things. When we are forced to wait, particularly unexpectedly, we are definitely not in control, and that can be incredibly uncomfortable!

When we are waiting and feeling out of control we often go to two places:

  1. Victimhood – “Why am I always in the slow lane”?  “This happens to me every time I’m in a hurry”.
  2. Frustration and blame – This has more of an angry tone to it. “This is why I never get my goals accomplished”. “Those kids are always slowing me down”.

I think we can all agree, neither of these places is healthy or helping us (or the people around us) in any way. Let’s take a look at how we can wait and choose how we respond.

Tips for handling waiting more consciously

  1. Breathe. Taking a few breaths may slow you down and allow you to get ahold of yourself momentarily. You can also take this time to do some focused, meditative breathing that you always intend to do but never make the time for.
  2. Be productive. Update your to-do list or your shopping list. Delete some of those emails that are nine months old. Have you not made time to call your mom in a while? This is it!
  3. Practice being mindful and staying in the present. Do a short meditation or a focused prayer or intention setting. Be aware of what’s going on around you – how can you make the most of the situation? Can you be of service in any way?
  4. Let go. Sometimes the best way to get unstuck is to not focus on the issue, in this instance waiting, and move on to something else. Oftentimes this letting go process is what breaks you free. Accept the situation you are in and do something else.

How you react to situations, particularly the unexpected or uncomfortable, is your choice. Being conscious of how you react to waiting is just one place to focus your attention this week.

Are you ready to be more present in each moment? Perhaps our free Success in Business Meditation is right for you. Click here for immediate access!


What Bold Action Are You Avoiding on Your Path to Creating Fresh Tracks?

There’s no denying it, if you keep doing the same thing you will keep getting the same results. The bigger your goal the bigger and bolder the actions you will need to take to accomplish it. Yet many of us stay stuck, busy, even unhappy because we are afraid of the risk involved in taking a bold step.

What does it mean to be bold? It means showing an ability to take risks. Being confident and courageous in your actions. Requiring yourself to be courageous and daring. It means being will to accomplish something despite the risks.

People who choose to be bold are inspiring not just because they get big things accomplished, but because they also instigate growth, progress, and movement for themselves and others around them, says Inc. magazine columnist and best-selling author Kevin Daum. It takes boldness to create Fresh Tracks.

The question quickly becomes what is a bold action for you?

Singing out loud in public? Showing your picture on your website? Having a voice and speaking up for yourself or sharing your opinion? Making a sales call? Asking for money? Quitting your job and risking security?

Here’s the thing. What’s bold for me is probably different than what’s bold for you. However, the way you feel after you make a bold move, after you push yourself and do something risky, that feeling is universal. Taking a bold action creates a powerful sense of strength inside of you. THAT feeling of empowerment and confidence is available to each of us. What’s required is taking the bold action.

In our Fresh Tracks with Kelly Robbins interview with Bold Betties founder Niki Koubourlis, Niki shares that tackling an outdoor adventure can be the catalyst for knowing that you are capable of way more than you previously thought. Conquering an outdoor adventure can give you the confidence to create a change in a different part of your life.

One bold move can be the catalyst to creating your Fresh Tracks.

The change that happens is not necessarily in the act itself, but it’s inside you. When you take a big, bold action there are feelings that go along with that! Fear is usually one of them.

After that comes the realization that you DID IT. There is confidence, pride, courage and much more. You become a different person. Who you are ‘being’ changes because you realize you can ‘be’ more. Be different than you were.

Your job is to capture the powerful feelings associated with the power in yourself, the “I did it!!!” feelings, and bring that confidence and the vibration of those feelings to the other areas of your life you are focusing on.

If you want to create Fresh Tracks you need to be bold. If you are too afraid to take the next step in your journey, take a bold step in another area. Perhaps an outdoor adventure. Or reading at a poetry slam. It shakes up your stuck, fearful energy and just may be the catalyst to the next tracks on your journey.

What is the next bold move you can take today?

Are you ready to make a bold move? Reach out for a complimentary consultation with Kelly now!